Writing about Old Spice and P and G not giving a damn reminded me of Yoplait
More than 30 years ago, when Yoplait first hit the grocery shelves, there was a promotion
It was advertised that there would be numbers on the inside of those metal lids that could be redeemed for prizes
I imagine the company did this to get you to buy a product which was substantially more expensive than its competitors’ products
I bought some and hit the jackpot
Lids with 50 and 100 points
Redeemable for substantial gifts
I followed the instructions
And xeroxed my cover letter and the lids before mailing them off
Yoplait ignored me
I sent a second letter with a copy of the first
Yoplait ignored me
I sent a third and a fourth letter
Yoplait ignored me
This was its strategy from the start
If you’ve ever read the book The Rainmaker, or seen Coppola’s film version, you’ll see a similarity
I gave up
Today I would go to the Arizona Attorney General’s Consumer Fraud Division asking for intervention
I have never bought Yoplait since then
